Skip to content
Hüseyin Bulut Serel

Product Manager

Hüseyin Bulut Serel, Product Manager

Building scalable digital products — from discovery and data clarity to shipped iterations.

TALK, PLAN, BUILD

Illustrated portrait of Hüseyin Bulut Serel

🇹🇷Ankara, Türkiye

About Me

Hello — I'm a product manager with roots in QA. I'm currently leading a delivery app used by couriers and drivers.

I work in a cross-domain environment, managing touchpoints across business units. I collaborate closely with backend, mobile, and QA engineers; together we build and improve products that keep our delivery operation running.

If I were to talk about my personal characteristics, I enjoy the work I do and solving the challenges that arise while doing it, and moving forward.

I can say that I get a little bored during periods without challenges.

With these challenges, I make mistakes, and after seeing the consequences of these mistakes, I directly see how to proceed in the next phase, with both positive and negative effects.

These challenges occur not only in professional life but also in people's personal lives, and what's important is to learn from experiences and move forward in the marathon we call life, no matter what.

What happened, happened; we need to move on.

As Rocky said, "How hard you can get hit and keep moving forward."

I'm learning Generative AI, catching up with new trends, and thinking about what I'll need in that future. I decided to build this portfolio partly to explore no-code AI tools. So here we are!

Why I choose to become a Product Manager ?

I was always more interested in understanding and improving products and systems than in using them — that's what pushed me to become a product manager.

The intersection of people, technology, and decision-making processes is both enjoyable and challenging for me. I feel satisfied when I see the impact or outcome of the decisions I've made.

As a child, I played basketball and dreamed of playing in the NBA, but I knew it would be very difficult or that it would remain just a dream.

However, I enjoyed dreaming about it and always strived to succeed, doing extra training, getting injured, then training again, but I never considered giving up.

Our profession constantly presents challenges: time constraints, limited resources, unmet demands, and much more. I enjoy trying to overcome these challenges and thinking about them.

But of course, I would have preferred to play in the NBA rather than preparing for this stage. 😊

To summarize, I chose this profession to be able to interact with the systems and products that people use, and I am happy with it.

Interests

Product DevelopmentUI & UX0 to 1Data Driven ProductAI ToolsGenerative AICross-functional collaborationBuilding Mobile ProductsCrafting Panel ExperiencesDancing with chaos

Experience

A timeline of roles where I owned outcomes and worked

  1. Getir

    Product Manager

    Jan 2024 — Present

    • Strategic Roadmap & Performance Management: Managing product roadmaps and tracking OKRs and KPIs to align product goals with business outcomes.
    • Stakeholder Collaboration: Partnering closely with cross-functional stakeholders to drive continuous product and business development.
    • Cross-Functional Team Leadership: Collaborating directly with Mobile, Backend, Frontend, and Data teams to manage and scale products with a holistic, 360-degree perspective.

    Software Quality Assurance Engineer

    Jun 2021 — Dec 2023

    • Elevating Product Quality: Driving continuous improvement to significantly enhance the overall quality and reliability of the products.
    • Test Documentation & Design: Preparing comprehensive quality-related documentation and designing detailed test cases for end-to-end coverage.
    • Scaling Test Automation: Integrating automation frameworks into the testing lifecycle to expand test coverage and accelerate delivery.
  2. Ericsson

    Software Test Engineer

    Aug 2019 — Jun 2021

    • Manual Testing & Methodologies: Thorough Manual, Blackbox, and Whitebox testing to minimize software defects.
    • Automation & API: Strong API Automation solutions to verify integration and system stability.
    • Process Management: Efficient Test Planning and Release Management focused on minimizing risks and meeting project deadlines.
  3. Türk Traktör

    Business Development Associate

    Jan 2019 — May 2019

    • Conducted data analysis, data gathering, and market research to support strategic decision-making and product optimization.
    • Created a heat map visualization to identify trends and guide business decisions.
    • Applied optimization techniques using advanced Excel tools such as Solver and VBA automation.
    • Utilized SAP and Microsoft Office for data processing, reporting, and performance tracking.
    • Tools & technologies: Microsoft Excel (Solver, VBA), SAP.

Education

  1. Cankaya University

    Bachelor's degree, Industrial Engineering

    2013 — 2019

    • Undergraduate studies in industrial engineering (systems, optimization, and operations).

Skills

What I'm practicing, the tools I ship with, and what I'm actively leveling up on.

I'm doing

  • Roadmap Planning
  • KPI Tracking
  • Cross-functional Collaboration
  • Lead product with 9 domains
  • Build 0 to 1

I'm using

  • JIRA
  • Confluence
  • Mixpanel
  • Newrelic
  • Braze
  • Figma
  • Firebase

I'm learning

  • Vibe Coding
  • Generative AI